Tips For Running Mobile Marketing Campaigns

If you think it’s time to run a mobile marketing campaign, then you should implement the following tips to ensure the success of your campaigns.

What is Mobile Marketing?

“Mobile marketing is marketing on or with a mobile device, such as a smart phone.” Wikipedia

A mobile device, smartphones, feature phones, and any handheld device capable of surfing the web (like the iPod Touch.)

A mobile-enabled website makes it easy for customers to browse websites on mobile devices. If your site is not mobile-ready, users will have to pinch, zoom, and scroll all over your site.

Also, being able to show a coupon on your phone to the store clerk saves your customer time and money. How many times have you left the coupon in the car or at home?

One in three mobile searches has local intent. Virtually all new smartphones come with GPS.

This is very helpful because customers’ phones can send their location information. This can be used, so only offers in their location are shown.

A Travel Company just ran a mobile campaign where they got 1,000 reservations and more than 200 sign-ups for the rewards program.

Successful mobile campaigns tie into the marketing plan of the company. You have to tell people about it. Put the promotion on your website, newsletter, Facebook, etc.

You can engage your customer as soon as something comes up.

For example, if you’re a hairstylist and an appointment got canceled, you can send out a text offering a discount for the next person that comes in the next hour.

Or if you’re a restaurant manager, and it’s a slow Friday night, send a text message offering a special or discount.

Here’s what makes text messages really powerful, they have a 95% open rate.

Having interaction and getting users involved will dramatically increase results. Sweepstakes, polls, and contests have all been used successfully to build customer lists.

Examples of these include asking people to text in their vote, or to enter a drawing for a chance to win an iPad, or to come up with the best caption for a photo.

To encourage people to opt-in to your offer, give them a good reason. Present them an exclusive special. An example would be “Text FREE to 12345 for a free cup of coffee.”

Successful mobile marketing campaigns ask for permission. They’re transparent and also inform the user that additional data or text messaging charges may apply. They must also tell the user how they can be removed from the list.